This lecture focused on consumption and production. In this lecture, we were told about how we consume produced content in relation to the big and small screens of life.THE BIG SCREEN
The big screen primarily talks about the cinema. When cinema first opened up, it primarily showed news reels, topicals or locales. The Nickoldean boom saw a rise in cinema attendance which exposed more movies to the consumer and made more money for the producer. The
introduction of television saw a move to the private consumption of media and entertainment. The introduction of the PC led to consumers being able to output media.
Picture Source: http://www.channel4.com/film/media/images/cinema-585x525.jpg
THE SMALL SCREEN
The small screen means ipods, mobile phones etc.
They talk about this in relation to
"consumers becoming increasingly involved in the production of products, and they also produce their own identities in the process of consuming and producing products." (Facebook, YouTube).
Source:
http://apple.qoody.net/wp-content/uploads/
2007/12/ipods-2dheart-small.jpg
It is important to take a look at the way consumers produce media. This can be done through fan made films, mash ups and recuts, citizen journalism and blogging. People who are fans of produced content decide to make a film about it which is in turn consumed by other fans of the media. An example of this is the fan made film Troops, which mashes Star Wars with the popular TV show Cops.
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